Digital marketing has enabled marketers to optimize their spending in ways that were inconceivable with traditional approaches. Marketers are now able to increase the reach and precision of promotions with location-based and behaviour-based targeting. They can measure the actual impact of their marketing efforts through a range of techniques, including ghost ads. They can also enhance customer engagement through social media and leverage it to boost their brand reputation.

The Digital Marketing: Creating Successful Marketing Strategies program from the Rotman School of Management is designed to equip professionals with the concepts, skills, tools, and techniques needed to launch or enhance digitized marketing initiatives. It will enable them to achieve optimized performance and improved ROI in marketing for their organizations.

Register for this informative webinar to learn more about the upcoming Digital Marketing program from the Rotman School of Management.
Sat, Sep 3, 2022 · 9:00 AM Eastern Time (US & Canada) (GMT -4:00)
  • Hear from pioneering thought-leaders
  • Dive deeper into fascinating topics that are changing the world
  • Explore how our multifaceted learning approach will help you create lasting impact
  • ...and so much more!
Avi Goldfarb
Rotman Chair in Artificial Intelligence and Healthcare, Professor of Marketing, Chief Data Scientist at the Creative Destruction Lab, Senior Editor at Marketing Science, Research Associate at the National Bureau of Economic Research
As Rotman Chair in Artificial Intelligence and Healthcare and Professor of Marketing at University of Toronto’s Rotman School of Management, Avi Goldfarb’s research focuses on the opportunities and challenges of the digital economy. Along with Ajay Agrawal and Joshua Gans, Dr. Goldfarb is the author of The Globe and Mail bestselling book Prediction Machines: The Simple Economics of Artificial Intelligence. He has published more than 70 academic articles in a variety of outlets on the topics of marketing, statistics, law, computing, and economics. This work has been discussed in White House reports, Congressional testimony, European Commission documents, The Economist, The Globe and Mail, the National Post, CBC Radio, National Public Radio, Forbes, Fortune, The Atlantic, The New York Times, the Financial Times, The Wall Street Journal, and elsewhere.

Dr. Goldfarb holds a Ph.D. and M.A. in Economics from Northwestern University and a B.A. in Economics from Queen’s University.
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