In this workshop, you will get insights on understanding your customer, creating strong value propositions, how to retain customers with powerful digital marketing strategies, and more.


In this inspiring and interactive workshop, you will learn:

- The current state of Digital Marketing
- How to develop valuable customer insights - It's all about the target customer!
- How to develop an enduring competitive advantage
- How to develop compelling campaigns - Connecting with the customer
- How to practice precise positioning
- How to create expert plans - bringing it all together


Helen is a digital marketing, innovation and transformation professional working as a consultant and lecturer in both the higher education and the commercial sector. Passionate about helping others to develop world-class digital skills, she has been involved as a tutor/facilitator and lecturer for leading business schools through Eruditus and Emeritus including The Indian Business School; India Institute of Management; The London Business School and the Singapore Management University and with private learning providers such as Squared Online (Google’s digital academy), and the Cambridge Education Group. Also currently working as a digital transformation specialist with HSBC and The Multiple Sclerosis Society. Previously, she worked in senior marketing roles for some iconic brands including United Biscuits, Royal Philips and Clarks International where she pioneered some of the first digital marketing innovations such as brand-based virtual and augmented reality apps. She has a master’s degree from Bristol Business School; a Post Graduate Certificate in Marketing and the Chartered Institute of Marketing’s PG Diploma. She’s a customer-first advocate, believing that brands can only deliver remarkable value to the consumer through digital and innovation excellence.


Emeritus Insights is a one-stop solution to build 50+ in-demand skills with 5000+ bite-sized video lessons from the world’s best. Learn and upskill from best-selling books, subject matter experts and Harvard Business Review to shape your success.

About Insights LIVE

Insights LIVE is a series of live, engaging workshops with subject matter experts to upskill in key areas such as leadership, communication, finance, marketing, data science and other in-demand skills.
Tue, Mar 21, 2023 · 8:07 AM IST (GMT +5:30)
Helen Ritchie
Learning Facilitator, Emeritus
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