In this workshop, you will learn how the customer journey has evolved and the difference between online and traditional customer journey. Lydia will use case studies to demonstrate examples. Prior to the session, it’ll be helpful to check out this article.


In this inspiring and interactive workshop, you will learn:

- What is Customer Journey
- Online Customer Journey VS Traditional Customer Journey
- The Google See-Think-Do-Care Framework
- Hospitality Case Study: Path to Purchase


A marketing expert with over 9 years of experience in the Travel, FMCG and Retail Industry. Currently, Lydia Yang is an adjunct speaker and co-founder of Big Wall Consultancy, a digital marketing agency providing digital marketing solutions for a portfolio of clients around the world. Some of Lydia’s previous corporate experience includes working with top international brands like Marriott International, Sony Electronics, 7-Eleven and more. Her roles include assisting top management to improve their brand’s online presence and marketing strategy by optimizing the online customer journey experience. Thanks to this level of exposure in the corporate environment, Lydia’s current training and agency specialises in content marketing to social media advertising to Search Engine Optimization (SEO). On top of that, Lydia frequently engages in public speaking and digital marketing training/workshops for organizations like the National University of Singapore, Coca Cola and more, sharing some of her knowledge and expertise with a wide audience locally as well as internationally. Lydia is involved in multiple initiatives to promote more robust digital marketing and pursuing one’s passion for travel. She works closely with various clients to train and execute customized digital marketing strategies based on their business needs. She has also developed and rolled out her own Social Media Online Course specifically crafted for the Travel Industry. Lastly, Lydia aims to grow Lydiascapes travel site to inspire greater travel and bring together travellers and travel brands to benefit from more meaningful partnerships and synergies. To date, Lydia has travelled to almost 60 countries, writing and sharing what’s critical in pursuing one’s dreams and passions.

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About Insights LIVE

Insights LIVE is a series of live, engaging workshops with subject matter experts to upskill in key areas such as leadership, communication, finance, marketing, data science and other in-demand skills.
Tue, Mar 21, 2023 · 7:14 AM IST (GMT +5:30)
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