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ABOUT THIS WEBINAR
For R&D leaders in industry, the pressure to embrace AI is intense—and often overwhelming. You’re expected to move fast, yet figuring out which solutions will truly create business value is harder than it seems.

- According to IDC, 88% of AI pilots fail to reach production—and the challenge goes beyond IT.*

- Elsevier’s Corporate Researcher of the Future 2025 Report reveals that 33% of corporate researchers do not use AI in their work. **

Enthusiasm often outpaces governance, trust, and measurable outcomes. Join us live to learn:
AGENDA
  • The AI landscape in corporate R&D: real market pressures and the practical realities R&D teams face.
  • Key findings from Elsevier’s report: where AI is delivering results in R&D, where it isn’t, and how to expand responsible AI use across your organization.
  • Insights from Dow’s digital transformation: what are the key successes in using data-driven methods and hybrid modeling in materials design and production. The talk also covers challenges in building data infrastructure, ensuring data quality, and promoting a data centric culture.
  • Real-world examples: Five pitfalls that engineering organizations in sectors such as aviation, automotive, chemicals, construction, and energy can avoid, drawing on the pharma industry’s experience with AI adoption at scale.
  • Interactive Live Q&A Session
FEATURED PRESENTERS
  • Webinar hosting presenter

    Birgit Braun

    Research Fellow, Digital Innovation, Dow
    Birgit (Bea) Braun, Ph.D., is an R&D/TS&D Fellow for Digital Innovation in the Packaging, Specialty Plastics & Hydrocarbons R&D organization at Dow. Over nearly 15 years with the company, she has held diverse roles across R&D and M&E...
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  • Webinar hosting presenter

    Cameron Ross

    SVP Generative AI, Corporate Markets, Elsevier
    Cameron Ross leads Generative AI Innovation at Elsevier Corporate Markets, driving AI solutions that help R&D teams make faster, smarter decisions. With deep expertise in applying AI technology to generate new scientific intelligence, he focuses...
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  • Webinar hosting presenter

    Frederik van den Broek

    Senior Director Professional Services and Consulting, Corporate R&D, Elsevier
    Frederik leads Elsevier's Professional Services Group for Corporate R&D, which is a global team of consultants, project managers and technical specialists. The Professional Services team works on data integration and analytics projects throughout...
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  • Webinar hosting presenter

    Jelena Sevo

    Executive Vice President, Elsevier
    Jelena was appointed to her current role in January 2025, having previously acted as interim EVP, Strategy. She served as Chief Strategy Officer of RELX, Elsevier’s parent company, since 2019. Prior to that, she was Director of Tax Markets for...
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