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Email 101: Why You Need an Email Strategy and How to Build One

Wed, Oct 23, 2019 · 2:00 PM · Eastern Time (US & Canada)
About This Webinar

“Can’t we just send an email?”
“Let’s get an email out this week.”
“Everyone in the database should get this email.”

Email seems simple - we interact with email every single day in our personal and work lives. So there is often an expectation for healthcare marketers that an email or email campaign can be developed and deployed easily.

But successful emails all start at the same place: strategy. Email is not as simple as “draft, design and send” – especially when our target healthcare audiences are already receiving so much of it.

In this webinar, DMD expert Jerrad Rickard will cover:
• Why you need an email strategy, no matter how big or small the campaign
• The questions you need to answer before you begin
• The impact of content, segmentation and cadence on the email strategy
• How testing, redeployments and reengagement come into play

By attending this webinar, you’ll come away with practical information on how to build an email strategy – and how to implement it. Register today.

Our Email 101 Series for Healthcare Marketers draws from our Healthcare Email Best Practices training workshop delivered to more than 60 clients across hospitals and health systems, pharma companies and medical associations, and more than 20 agencies in the last two years.

Who can view: Everyone
Webinar Price: Free
Featured Presenters
Webinar hosting presenter
Senior Director, Product Management, Email
With his vast experience in email marketing, automation, and analytics, Jerrad Rickard is the Director of Email Development at DMD. Jerrad’s knowledge of “all things email” encompasses managing email deployments, establishing email marketing automation programs, and leading creative design for digital campaigns. In his 14-plus years in HCP marketing, Jerrad has developed and deployed thousands of successful email campaigns. Jerrad earned a Bachelor’s of Fine Arts in Web Page, Digital/Multimedia and Information Resources Design from The Illinois Institute of Art–Chicago.
Hosted By
DMD, an IQVIA business webinar platform hosts Email 101: Why You Need an Email Strategy and How to Build One
DMD, an IQVIA Business, offers the only authenticated database available that can reach, report, and respond to the dynamic digital behavior of fully opted-in physicians and NP/PA prescribers. Through this database, pharmaceutical marketers, hospitals and health systems, medical societies, publishers, medical marketing agencies, and others have digital access to more than 90% of physicians with email addresses and real-time web activity data that unlocks precision targeting and engagement capabilities across the most influential healthcare audiences.
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