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There's a Law for That: Don't Break the Law with Your Email Marketing

Wed, Sep 23, 2020 · 2:00 PM · Eastern Time (US & Canada)
About This Webinar

Do your emails follow the law? Laws governing email marketing in the healthcare space are growing at both the federal and state levels. From federal CAN-SPAM laws to the latest state passages, we will walk through best practices to help you feel confident you’re following the law while reaching the largest possible audience.

Agenda
  • Examine each of these laws and demonstrate specifically what your emails should look and act like to prevent legal pitfalls
  • Discuss email marketing practices to reach both health care professionals and consumers
  • Provide information on email list suppression and strategies you can implement to remain compliant without sacrificing a significant percentage of your target list
Who can view: Everyone
Webinar Price: Free
Featured Presenters
Webinar hosting presenter Austin R
Marketing Specialist
Webinar hosting presenter
Chief Privacy Officer
Webinar hosting presenter
Sr. Director, Email
Hosted By
DMD, an IQVIA business webinar platform hosts There's a Law for That: Don't Break the Law with Your Email Marketing
DMD, an IQVIA Business, offers the only authenticated database available that can reach, report, and respond to the dynamic digital behavior of fully opted-in physicians and NP/PA prescribers. Through this database, pharmaceutical marketers, hospitals and health systems, medical societies, publishers, medical marketing agencies, and others have digital access to more than 90% of physicians with email addresses and real-time web activity data that unlocks precision targeting and engagement capabilities across the most influential healthcare audiences.
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