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Get Ahead of the Cookie Apocalypse

Thu, Apr 29, 2021 · 2:00 PM · Eastern Time (US & Canada)
About This Webinar

Google Chrome is driving a drastic change in marketing with the deprecation of third party cookies, but what does that mean for healthcare marketers? To prepare for the “Cookie Apocalypse,” healthcare marketers need to know what the potential solutions are and how best to prepare for the impending change.

As the landscape continues to evolve, two potential solutions have risen to the top for marketers: Google’s Privacy Sandbox and Unified ID 2.0. But, which offers a better fit for healthcare, and specifically HCP marketing? Understanding the pros and cons for each is key to establishing strategies that not only overcome the challenges brought on by a Cookieless World, but also help future-proof multichannel campaigns in the programmatic and social media spaces.

This webinar is the first in a thought leadership series from DMD.

HCPs and Digital Media: It’s First-Party Data that Matters, Not Cookies is an expert-led webinar series on achieving HCP media addressability and attribution as the industry counts down to the deprecation of third-party cookies. The series will cover what the deprecation of third-party cookies means for healthcare marketers, agencies, publishers and other stakeholders engaged in efforts to reach and engage healthcare professionals.

Agenda
  • What the Cookie Apocalypse means for healthcare marketing
  • Two possible solutions: Google’s Privacy Sandbox and Unified ID 2.0
  • What healthcare marketers should be doing right now to prepare
Who can view: Everyone
Webinar Price: Free
Featured Presenters
Webinar hosting presenter
SVP, Technology
Webinar hosting presenter Austin R
Marketing Specialist
Webinar hosting presenter Sarah B
Director of Marketing
Webinar hosting presenter
Chief Technology Officer
Hosted By
DMD, an IQVIA business webinar platform hosts Get Ahead of the Cookie Apocalypse
DMD, an IQVIA Business, offers the only authenticated database available that can reach, report, and respond to the dynamic digital behavior of fully opted-in physicians and NP/PA prescribers. Through this database, pharmaceutical marketers, hospitals and health systems, medical societies, publishers, medical marketing agencies, and others have digital access to more than 90% of physicians with email addresses and real-time web activity data that unlocks precision targeting and engagement capabilities across the most influential healthcare audiences.
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