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Consent At Scale: Evolve or Perish!

Tue, Feb 1, 2022 · 2:00 PM · Eastern Time (US & Canada)
About This Webinar

Consent at Scale: Evolve or Perish!
Futureproofing your HCP Marketing

All leading healthcare marketers are only using contact and identity data that has been obtained with consent (i.e. opted-in). However, not all consent is the same.

In today’s landscape of regulatory and technology data privacy initiatives, having the right kind of consent will be key, both today and down the road. Now is the moment for right message, right time, right healthcare professional (HCP), and right permissions. Consent at Scale is the solution to achieve permission-based marketing throughout an HCP’s digital journey.

Agenda
  • Identify the drivers behind the permission-based data movement
  • Discuss why all consent is not the same
  • Defining HCP Consent at Scale and the five pillars that support this concept
  • Discuss how leading healthcare marketers are adopting Consent at Scale for their 2022 digital efforts
Who can view: Everyone
Webinar Price: Free
Featured Presenters
Webinar hosting presenter Austin R
Marketing Specialist
Webinar hosting presenter
Chief Privacy Officer
Webinar hosting presenter Sarah B
Director of Marketing
Hosted By
DMD, an IQVIA business webinar platform hosts Consent At Scale: Evolve or Perish!
DMD, an IQVIA Business, offers the only authenticated database available that can reach, report, and respond to the dynamic digital behavior of fully opted-in physicians and NP/PA prescribers. Through this database, pharmaceutical marketers, hospitals and health systems, medical societies, publishers, medical marketing agencies, and others have digital access to more than 90% of physicians with email addresses and real-time web activity data that unlocks precision targeting and engagement capabilities across the most influential healthcare audiences.
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