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Advanced Digital Strategies for U.S. News & World Report Season

October 28, 2020 at 02:00:00 PM · Eastern Time (US & Canada)
About This Webinar

Are you relying primarily on email marketing to create service line and brand awareness during U.S. News season? Your competitors aren’t.

While leading hospital and health systems are using email as a component of their physician communication strategy, many are also leveraging the social media and programmatic channels to ensure a comprehensive physician targeting strategy. Many nationally recognized organizations are also going several steps further by identifying and targeting physicians who are visiting hospital system websites, closing the loop on a health system’s physician communication strategy.

Agenda
  • Using a physician’s email address as the deterministic online identifier
  • How to increase engagement and add value to an existing physician communication strategy with social media and programmatic media advertising
  • Learn how DMD’s proprietary Audience Identity Manager (AIM XR) technology is being used to identify physician online behavior which can be leveraged during U.S. News season
Who can view: Everyone
Webinar Price: Free
Featured Presenters
Webinar hosting presenter Austin R
Marketing Specialist
Webinar hosting presenter
Chief of Digital Strategy
Webinar hosting presenter
Chief Technology Officer
Webinar hosting presenter Sarah B
Director of Marketing
Webinar hosting presenter
Sr. Vice President, Healthcare
Hosted By
DMD Marketing webinar platform hosts Advanced Digital Strategies for U.S. News & World Report Season
DMD is a national leader in connecting healthcare markets through advanced digital engagement.

Join our webinars for best practices, insights and expertise on physician and patient marketing.