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Advanced Digital Strategies for U.S. News & World Report Season
About This Webinar
Are you relying primarily on email marketing to create service line and brand awareness during U.S. News season? Your competitors aren’t.
While leading hospital and health systems are using email as a component of their physician communication strategy, many are also leveraging the social media and programmatic channels to ensure a comprehensive physician targeting strategy. Many nationally recognized organizations are also going several steps further by identifying and targeting physicians who are visiting hospital system websites, closing the loop on a health system’s physician communication strategy.
Agenda
- Using a physician’s email address as the deterministic online identifier
- How to increase engagement and add value to an existing physician communication strategy with social media and programmatic media advertising
- Learn how DMD’s proprietary Audience Identity Manager (AIM XR) technology is being used to identify physician online behavior which can be leveraged during U.S. News season
Who can view: Everyone
Webinar Price: Free
Featured Presenters
Hosted By
DMD, an IQVIA Business, offers the only authenticated database available that can reach, report, and respond to the dynamic digital behavior of fully opted-in physicians and NP/PA prescribers. Through this database, pharmaceutical marketers, hospitals and health systems, medical societies, publishers, medical marketing agencies, and others have digital access to more than 90% of physicians with email addresses and real-time web activity data that unlocks precision targeting and engagement capabilities across the most influential healthcare audiences.
Attended
(75)
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