Do you get bored reading your own analytics report? Are you only reporting numbers?
Analytics are a powerful tool, but only reporting pageviews and other statistics doesn’t change how a newsroom operates. In this training, we’ll look at how you can put analytics to work for you. What is your baseline? What measures do you use to determine a post’s success? What do analytics tell you about your audience? How can you turn that insight into actionable items by your staff?
This session will help you utilize analytics to learn from your audience and find ways to build on successes.