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Smarter Audience Analytics for Journalists
About This Webinar
Do you get bored reading your own analytics report? Are you only reporting numbers?
Analytics are a powerful tool, but only reporting pageviews and other statistics doesn’t change how a newsroom operates. In this training, we’ll look at how you can put analytics to work for you. What is your baseline? What measures do you use to determine a post’s success? What do analytics tell you about your audience? How can you turn that insight into actionable items by your staff?
This session will help you utilize analytics to learn from your audience and find ways to build on successes.
Agenda
- What your starting point is and what success means for you
- What you can learn about your audience from the numbers
- How you can share numbers and insights in a useful and actionable way
- How to put your analytics to work — test and experiment
Categories:
ARTS & CULTURE
BUSINESS & FINANCE
EDUCATION & LEARNING
SCIENCE & TECH
Who can view: Everyone
Webinar Price: $19.00
Webinar ID: 9d66df6313b1
Featured Presenters
James Buck manages DigitalEd, a series of live online trainings offered by MediaShift, the premier destination for insight and analysis at the intersection of media and technology.
News Editor, Columbia Missourian
Elizabeth Stephens is a news editor at the Columbia Missourian and assistant professor at the University of Missouri School of Journalism. She recently served as interim director of the Missourian’s community outreach and worked with students on studying analytics and developing reports for the newsroom.
Hosted By
DigitalEd is a series of live online trainings offered by MediaShift, the premier destination for insight and analysis at the intersection of media and technology.
Documents
Digital_Ed-_Analytics_Stephens.pdf
Attended
(14)
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