The mediascape of the 21st century is both a wicked problem and an unlimited opportunity for journalists. At the same time that powerful new storytelling tools have emerged, our once-captive audiences have scattered into dispersed social media platforms. We can tell compelling stories like never before. But how do we get those stories in front of the publics that need them?
A multi-platform or transmedia story unfolds in multiple media forms and across many media channels in an expansive rather than redundant way. This training will examine how Hollywood, Madison Avenue and journalism organizations like National Geographic and The Marshall Project use it to tell better and more complex stories and to reach audiences on the media they already use. We’ll talk about tools for finding those audiences, how to build reporting and publishing partnerships, and the decisions involved in transmedia project design.
• A transmedia decision flow
Who should take this training:
• Staff reporters and editors looking to change the way they cover a beat.
• Freelance journalists ready to undertake deeper enterprise projects.
• Publishers and broadcasters hoping to extend their reach to new audiences.