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Media Metrics 101

May 11, 2016 at 01:00:00 PM · Eastern Time (US & Canada) 793 views
By DigitalEd @ MediaShift (4.2 stars · 5 reviews )
About This Webinar

When it comes to tracking progress and impact in media, it’s hard to know which metrics are worth tracking and which aren’t. Those who don’t have robust analytics platforms like Parse.ly, Chartbeat or Omniture, must rely on a combination of Google Analytics and hand-entered data to make meaning of their analytics.

This training is great for people who are new to media metrics, or for people who would like to learn free ways to track metrics.

Who should take this training:

- Beginners in the metrics, analytics and measuring impact field
- Media organization employees who want to know more about tracking metrics in order to report on progress, success and impact
- People interested in hands-on, actionable ways to start tracking media metrics

Agenda
  • Establishing tracking goals from organizational goals
  • Setting up tracking documents
  • Exporting from Google Analytics
  • Joining Google Analytics data with hand-entered data
  • Analyzing what you’ve tracked to start understanding patterns and answering questions
Categories:
ARTS & CULTURE BUSINESS & FINANCE EDUCATION & LEARNING SCIENCE & TECH NONPROFITS & CAUSES PROFESSIONAL DEVELOPMENT
Who can view: People who attended or registered for the webinar only
Webinar Price: $19.00
Webinar ID: cfe96adc0a07
Featured Presenters
Webinar hosting presenter James Buck
James Buck manages DigitalEd, a series of live online trainings offered by MediaShift, the premier destination for insight and analysis at the intersection of media and technology.
Hosted By
DigitalEd @ MediaShift webinar platform hosts Media Metrics 101
278 reviews
DigitalEd is a series of live online trainings offered by MediaShift, the premier destination for insight and analysis at the intersection of media and technology.
Documents
20160511_1600-CLEAN-Metrics101-prez.pdf
Preview Download Added by James Buck at 3:36 PM - Thursday - May 12, 2016