LinkedIn gave publishers an excellent Christmas present last year: a big bump in traffic. In the first month after LinkedIn changed its algorithm, Business Insider saw its referral traffic from the platform rise by 300%. LinkedIn is now one of BI’s top sources of social referral traffic and it’s a place where we’ve found we have a highly engaged audience that likes to spend quite a bit of time with our content. It’s also a place where a little investment can go a really long way.
Who should take this training:
- Social media editors
- HR and operations
- Audience development specialists