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How to Boost Traffic with LinkedIn

Wed, Sep 7, 2016 · 10:00 AM · PDT 790 views
About This Webinar

LinkedIn gave publishers an excellent Christmas present last year: a big bump in traffic. In the first month after LinkedIn changed its algorithm, Business Insider saw its referral traffic from the platform rise by 300%. LinkedIn is now one of BI’s top sources of social referral traffic and it’s a place where we’ve found we have a highly engaged audience that likes to spend quite a bit of time with our content. It’s also a place where a little investment can go a really long way.

Who should take this training:
- Social media editors
- HR and operations
- Audience development specialists

  • How to use LinkedIn to drive traffic to your site
  • How to find the right voice for your audience on LinkedIn
  • How LinkedIn can you help you build your presence on other platforms
  • What tools are available to manage your LinkedIn page
  • What type of content works best on LinkedIn
Who can view: Everyone
Webinar Price: $19.00
Webinar ID: 8619e7fe9208
Featured Presenters
Webinar hosting presenter Meena Thiruvengadam
Head of Audience Engagement, Business Insider
Meena oversees audience development and social media strategy for Business Insider, Tech Insider and Insider. She has worked in a variety of roles for legacy media brands and digital startups, including as an editor for Yahoo Finance and as a reporter writing for Dow Jones Newswires and the Wall Street Journal.
Hosted By
DigitalEd @ MediaShift webinar platform hosts How to Boost Traffic with LinkedIn
DigitalEd is a series of live online trainings offered by MediaShift, the premier destination for insight and analysis at the intersection of media and technology.