You've heard of targeted advertising, but what about targeted content? If you're going to take the time to make sure your ad message is the right one, why not also make sure you deliver the right content to the right person at the right time. This online panel will include a discussion by top publishers who are serving personalized content to drive better engagement for their audience.
And the best way to personalize content is to improve back-end analytics across multiple platforms. We'll discuss how various publishers accomplish that, as well as describe how Acquia Lift can help increase customer loyalty and conversions.
Speakers: Mark Glaser, MediaShift; Dave Ingram, Acquia; Sam Han, Washington Post, Sara Sarasohn, NPR
This free panel is sponsored by Acquia, the digital experience company. Acquia's digital innovation platform empowers market-leading enterprise organizations to move at the speed of the web, providing agility, integration and resiliency. All attendee emails will be shared with the webinar sponsor.
Presentation will be available to participants.
Who should attend this online panel:
Producers, journalists, editors, marketers, publishers, non-profits, and content creators interested in learning about personalized content.