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How to Personalize Your Content for Better Engagement

March 2, 2016 at 10:00:00 AM · Pacific Time (US & Canada) 2918 views
By DigitalEd @ MediaShift (4.7 stars · 7 reviews )
About This Webinar

You've heard of targeted advertising, but what about targeted content? If you're going to take the time to make sure your ad message is the right one, why not also make sure you deliver the right content to the right person at the right time. This online panel will include a discussion by top publishers who are serving personalized content to drive better engagement for their audience.

And the best way to personalize content is to improve back-end analytics across multiple platforms. We'll discuss how various publishers accomplish that, as well as describe how Acquia Lift can help increase customer loyalty and conversions.

Speakers: Mark Glaser, MediaShift; Dave Ingram, Acquia; Sam Han, Washington Post, Sara Sarasohn, NPR

This free panel is sponsored by Acquia, the digital experience company. Acquia's digital innovation platform empowers market-leading enterprise organizations to move at the speed of the web, providing agility, integration and resiliency. All attendee emails will be shared with the webinar sponsor.

Handouts:

Presentation will be available to participants.

Who should attend this online panel:

Producers, journalists, editors, marketers, publishers, non-profits, and content creators interested in learning about personalized content.

Categories:
BUSINESS & FINANCE EDUCATION & LEARNING SCIENCE & TECH
Who can view: Everyone
Webinar Price: Free
Webinar ID: bee577e0b1a7
Featured Presenters
Webinar hosting presenter Sara Sarasohn
Editorial lead, NPR One
Sara Sarasohn stands between the human curation and the machine learning in NPR One.
Webinar hosting presenter Dave Ingram
Acquia Product Manager
Dave Ingram is a Product Manager for Acquia's personalization product, Acquia Lift. He has been working on that product for about 2 1/2 years, and worked in web development, specifically with Drupal, for many years before that. He lives outside of...
Webinar hosting presenter Sam Han
Director, Big Data & Personalization at The Washington Post
Eui-Hong (Sam) Han is Director, Big Data & Personalization at The Washington Post. In this role, he leads a team focused on building an integrated big data platform to store all aspects of The Post’s proprietary data. His team develops...
Webinar hosting presenter Mark Glaser
Mark Glaser is founder and executive editor of MediaShift. Glaser has written essays for Harvard’s Nieman Reports and the website for the Yale Center for Globalization. Glaser has written columns on the Internet and technology for the Los Angeles...
Hosted By
DigitalEd @ MediaShift webinar platform hosts How to Personalize Your Content for Better Engagement
278 reviews
DigitalEd is a series of live online trainings offered by MediaShift, the premier destination for insight and analysis at the intersection of media and technology.
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