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How to Measure Impact in Journalism

July 19, 2017 at 01:00:00 PM · Eastern Time (US & Canada)
By DigitalEd @ MediaShift (4.2 stars · 6 reviews )
About This Webinar

Learn how to measure impact in journalism and why it’s becoming a valuable and necessary skill in today’s newsrooms. Set yourself apart by knowing not only how to do work that drives real-world change, but also how to make sure that change gets noticed. Learn how to tell the story of your reporting just as effectively as you tell others’ stories.

We’ll share real-world examples of how experts in journalism and other fields measure the outcomes of their work. And you’ll come away knowing the best free and low-cost tools that are available to measure the impact of your work, quantitatively and qualitatively, as well as the hurdles to impact measurement that newsrooms still face.

What you’ll learn from this training:

Handouts:
- Presentation slides
- A 2-in-1 Guide: Impact Assessment & Metrics

Who should take this training:
- Journalists
- Non-profit executives
- Development and marketing staff
- Grantmakers

About the Instructor:

Jason Alcorn is an independent consultant and advisor to newsrooms and nonprofits. He is the metrics editor at MediaShift and an award-winning investigative journalist. Most recently, he served as associate director of InvestigateWest. Follow @jasonalcorn on Twitter.

In Agenda
  • How to introduce an ‘impact model’ at your organization
  • How to approach and improve impact like the experts
  • How to use free and low-cost measurement tools to measure impact
  • 5 ways to tell the story of your impact
Categories:
ARTS & CULTURE PROFESSIONAL DEVELOPMENT
Who can view: Everyone
Webinar Price: $39.00
Featured Presenters
James Buck manages DigitalEd, a series of live online trainings offered by MediaShift, the premier destination for insight and analysis at the intersection of media and technology.
Metrics Editor, MediaShift
Hosted By
DigitalEd @ MediaShift webinar platform hosts How to Measure Impact in Journalism
230 reviews
DigitalEd is a series of live online trainings offered by MediaShift, the premier destination for insight and analysis at the intersection of media and technology.
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