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DigitalEd: How to Measure Impact for Your Crucial Content

Wed, Apr 22, 2015 · 3:00 PM · Central Time (US & Canada) 505 views
About This Webinar

Let’s say you got into journalism and media to “make a difference” in the world or in your community. How do you know if you’re succeeding? In the ever-evolving landscape of audience metrics, there’s not a line in your spreadsheet for "making a difference." But don’t let that stop you from assessing the impact of your work.

It all starts with articulating exactly what you hope will happen. Who most needs to see the information? How will they use it or act on it (and how will you know if they’ve done that)? Once you’ve answered those questions, connect your goals to specific metrics and invest time in tracking them. Be sure to pick metrics that will help you make decisions about how you do your job, and ignore the metrics that sound impressive but aren’t actually useful.


- A large brainstormed list of impact metrics.

  • Identify what you hope people will learn from your content
  • Identify what you hope people will do in response to your work
  • Attach meaningful metrics to those goals
  • Know ahead of time how you will track the metrics
  • Learn to adjust as you go, and continue to learn about your audience
Who can view: Everyone
Webinar Price: $39.00
Webinar ID: e963b1913074
Featured Presenters
Webinar hosting presenter Joy Mayer
Joy Mayer is an associate professor at the Missouri School of Journalism and the director of community outreach at the Columbia Missourian. Her research and work focus on the changing relationship between journalists and their communities. She works in her own newsroom and with outside clients on identifying audiences and being responsive to audience needs.
Hosted By
DigitalEd @ MediaShift webinar platform hosts DigitalEd: How to Measure Impact for Your Crucial Content
DigitalEd is a series of live online trainings offered by MediaShift, the premier destination for insight and analysis at the intersection of media and technology.
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