Newsletter expert Jacqueline Boltik, who helped develop projects such as Ann Friedman's Weekly and the LA Times' newsletters and journalism professor Daniela Gerson, who recently created Migratory Notes, break down what you need to know to make your newsletter take off.
Newsletters are the most direct way to build an audience, and are expanding. The Skimm, the Post Most, Lenny Letter, LA Times' Essential Californian, #awesomewomen are just a few examples of the varied forms in which they are developing.
In this course you’ll learn best practices to grow your newsletter, design basics, and how to report and measure the data from your email campaigns.
Who should take this training:
- You're thinking of launching a personal newsletter.
- Your boss at your news outlet wants you to develop a newsletter.
- You have a newsletter for your site, but want to find ways to grow it.
About the Instructors:
Daniela Gerson is an assistant professor at California State University, Northridge with a focus on community, ethnic, and participatory media. She is also a senior fellow at the Democracy Fund. Before that she was a community engagement editor at the LA Times; founding editor of a trilingual hyperlocal publication, Alhambra Source; staff immigration reporter for the New York Sun; and a contributor to outlets including WNYC: New York Public Radio, The World, Der Spiegel, Financial Times, CNN, and The New York Times. You can find her on Twitter @dhgerson
Jacque Boltik is a consultant, speaker, and educator at the forefront of the modern email newsletter resurgence. She helps clients develop and implement integrated digital strategies anchored in email that create sustainable competitive advantages through audience development and revenue growth. Formerly, Jacque was the Director of Strategy and Business Development at the L.A. Times where she created new revenue generating verticals for the U.S. and Asian markets – from orchestrating the launch of over a dozen high-quality newsletters, such as Essential California, to establishing a joint venture with Sohu Inc.