Special Offer: Get 50% off your first 2 months when you do one of the following
Personalized offer codes will be given in each session
  • Media

How to Boost Engagement with Usability and A/B Testing

March 1, 2017 at 01:00:00 PM · Eastern Time (US & Canada) 1 view
By DigitalEd @ MediaShift (0.0 stars · 0 reviews )
About This Webinar

If you work in a digital role (in a newsroom, design agency, tech company, you name it), you are an internet super-user. Translation: you have a lot to learn about how your content is consumed. On the Post Graphics team, we aim to track and test something new on every project and have gained valuable insight from usability testing, A/B testing and custom analytics code — including what doesn’t work.

In this training, you’ll learn:
• Basic principles of A/B testing and custom analytics
• Storytelling and user experience lessons learned
• How to run your own user test in less than two hours

Handouts:
1. Usability testing set-up guide
2. Sample usability testing script
3. Recommended reading list

Who should take this training:
Reporters and designers looking to learn from their audiences and increase engagement in their stories. (Yes, I said reporters! Testing isn’t just for visual folks). You don’t need to know how to write code or work for a large organization to learn from this training.

Who can view: Everyone
Webinar Price: $19.00
Webinar ID: 132e3b1c411c
Featured Presenters
Webinar hosting presenter James Buck
James Buck manages DigitalEd, a series of live online trainings offered by MediaShift, the premier destination for insight and analysis at the intersection of media and technology.
Webinar hosting presenter Emily Yount
Interaction designer
I’m a designer and front-end developer on the PostGraphics story team. We collaborate with the newsroom and engineering to experiment with story form and user-generated content. Our ultimate goal is to increase engagement with The Washington Post's journalism.
Hosted By
DigitalEd @ MediaShift webinar platform hosts How to Boost Engagement with Usability and A/B Testing
278 reviews
DigitalEd is a series of live online trainings offered by MediaShift, the premier destination for insight and analysis at the intersection of media and technology.