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How to Boost Audience Engagement
About This Webinar
Are you focused on the people you aim to serve? Are you producing content your users find useful and interesting? And do you know what happens to that work after you hit publish? Learn how to do journalism that meets your audience’s needs, to work with your community to do better journalism and to make sure the right audience finds each story. Learn how to adjust your routines to ask audience-focused questions.
Agenda
- How to factor your audience and prospective audience into the decisions you make about what to cover and how to cover it.
- How to find out what your audience wants to know.
- How to take stories directly to the people who will most want or need them.
- Why incorporating engagement strategies make you and your brand more valuable and more likely to survive and thrive.
Categories:
ARTS & CULTURE
BUSINESS & FINANCE
EDUCATION & LEARNING
SCIENCE & TECH
Who can view: Everyone
Webinar Price: $19.00
Webinar ID: a80b6a53217e
Featured Presenters
Instructor
Joy Mayer is an associate professor at the Missouri School of Journalism and the director of community outreach at the Columbia Missourian. Her research and work focus on the changing relationship between journalists and their communities. She works in her own newsroom and with outside clients on identifying audiences and being responsive to audience needs.
Hosted By
DigitalEd is a series of live online trainings offered by MediaShift, the premier destination for insight and analysis at the intersection of media and technology.
Documents
Joy_Mayer_Mediashift_engagement_webinar_January_2016_(1).pdf
Joy_Mayer_Mediashift_engagement_webinar_January_2016_(1).pdf
Questions_for_engaged_journalism.pdf
Social_media_listening.pdf
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