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How Publishers Can Engage on Social & Drive Revenue

June 17, 2015 at 01:00:00 PM · Eastern Time (US & Canada) 2409 views
By DigitalEd @ MediaShift (4.3 stars · 6 reviews)
About This Event

Media and entertainment publishers face many unique challenges in today's digital age. Fans are commenting, liking and reposting content at all hours of the day, across a variety of channels that don't necessarily link back to your site (message boards, Twitter and even niche blogs to name a few!). So how do you distinguish your publications and content amongst "the noise?" How can you mine this rich media data to deliver a unique and contextual digital experience for each fan? You’ll see patterns of success from TV newsrooms that are posting native video to Facebook and seeing big returns from it.

In this session, we'll share a blueprint for how you can craft and implement a unified digital strategy that engages fans, increases exposure and drives incremental digital revenue.

This free training is sponsored by Acquia, the digital experience company. Acquia's digital innovation platform empowers market-leading enterprise organizations to move at the speed of the web, providing agility, integration and resiliency. All attendee emails will be shared with the webinar sponsor.

Handouts:

Presentation will be available to participants

Who should take this training:

Producers, journalists, editors, marketers, content creators and social media editors who are involved in engaging audiences on social media and driving revenues.

In Agenda
  • How to create direct connections through online communities, popular social sites, fan profiles, comment boards and other forms of engagement
  • How your web producers and content authors can quickly assemble and distribute rich media content across numerous sites, social and mobile channels
  • Hear from newsrooms (both national and local) about how these tactics can help the business and create new revenue streams
Categories:
ARTS & CULTURE BUSINESS & FINANCE EDUCATION & LEARNING SCIENCE & TECH
Who can view: Everyone
Event Price: Free
Featured Presenters
Mark Glaser is founder and executive editor of MediaShift. Glaser has written essays for Harvard’s Nieman Reports and the website for the Yale Center for Globalization. Glaser has written columns on the Internet and technology for the Los Angeles...
Dale Blasingame is a lecturer in the School of Journalism and Mass Communication at Texas State University in San Marcos, Texas. He teaches digital journalism courses, including classes covering the fundamentals of digital media, web design and...
Chuck Fishman is the Director of Media Entertainment and Publishing at Acquia. He helps grow the company’s presence in the media industry and manages partnerships with existing media clients such as NBCUniversal, Fox Television, Universal Music...
Hosted By
DigitalEd @ MediaShift webinar platform hosts How Publishers Can Engage on Social & Drive Revenue
150 reviews
DigitalEd is a series of live online trainings offered by MediaShift, the premier destination for insight and analysis at the intersection of media and technology.
Documents
DigitalEd_6_17_Chuck_handout.pdf
Preview Download Added by James Buck at 1:11 PM - Wednesday - June 17, 2015
DigitalEd_6_17_Dale_handout.pdf
Preview Download Added by James Buck at 1:11 PM - Wednesday - June 17, 2015
Conversation
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James Buck
Hi folks, here are some handouts from the presentations today.
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