Facebook Live started as a live broadcasting experiment for celebrity accounts, but it has quickly exploded into one of the biggest drivers of time spent using Facebook. Since its launch in summer of 2015, Facebook has consistently tweaked and expanded the Facebook Live experience - from making it available for all accounts to adding live reactions/filters to offering advanced metrics for pages broadcasting live.
So what makes an engaging, high-quality Facebook Live broadcast? This training will explore what news organizations like NPR and AJ+ are doing to maximize their investment in Facebook Live. In addition, you’ll get a behind-the-scenes look at how success can be measured on Facebook Live. (Here’s a hint: it’s more than simple numbers.)
Who should take this training:
- Facebook Live users
- Journalists interested in using Facebook Live
- Journalism educators