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Social Media Engagement for Journalists

August 10, 2016 at 01:00:00 PM · Eastern Time (US & Canada) 1043 views
By DigitalEd @ MediaShift (4.5 stars · 2 reviews )
About This Webinar

We know trust in journalism is low. So what are we doing about that (beyond hoping it changes)? Learn how to use social platforms to tell the story of your journalism and why it’s credible.

Don’t just share links to published stories. Build relationships with your users by sharing your process, introducing your staff and telling the story of your brand. Persuade people that you’re worth following. Invite them to connect with you. Give them a sense of who you are and invite them to make an emotional connection.

Sixteen newsrooms are participating in a project to test out trust-building social media strategies. Now you can benefit from their experiments.

Who should take this training:
- Social media producers
- Web producers
- Editors
- Educators
- Nonprofits

Agenda
  • What kinds of social posts can build trust
  • What specific content to post besides links to finished stories
  • What has worked and not worked for other newsrooms
  • How to identify what story your newsroom should be telling about its journalism
Categories:
ARTS & CULTURE BUSINESS & FINANCE EDUCATION & LEARNING SCIENCE & TECH
Who can view: Everyone
Webinar Price: $19.00
Webinar ID: 8d9ccf7d2e6e
Featured Presenters
Webinar hosting presenter Joy Mayer
Instructor
Joy Mayer is a Florida-based engagement strategist and a former associate professor at the Missouri School of Journalism, where she served as director of community outreach at the Columbia Missourian. Her research and work focus on the changing...
Webinar hosting presenter James Buck
James Buck manages DigitalEd, a series of live online trainings offered by MediaShift, the premier destination for insight and analysis at the intersection of media and technology.
Hosted By
DigitalEd @ MediaShift webinar platform hosts Social Media Engagement for Journalists
278 reviews
DigitalEd is a series of live online trainings offered by MediaShift, the premier destination for insight and analysis at the intersection of media and technology.