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Beyond Pageviews: Optimizing Analytics

July 13, 2016 at 01:00:00 PM · Eastern Time (US & Canada) 1582 views
By DigitalEd @ MediaShift (3.5 stars · 5 reviews )
About This Webinar

Next-level analytics for bloggers, marketers and journalists

You’re pulling analytics, but do you know how to interpret them? Which analytics should you pay attention and which are less important? What programs are best for measuring analytics? How do analytics tie to your larger strategy? And how can they be used to ensure your great content gets seen, read and shared and helps you produce better content.

Learn free and low-cost ways to optimize your content to better measure success and derive meaningful insights from your analytics without investing heavily in proprietary software.

Handouts:
- Free and low-cost tools for optimizing and measuring analytics

Who should take this training:
- Journalists
- Bloggers
- Content marketers
-Anyone who needs to learn more about analytics and metrics

About the Instructor:

Jessica Pucci is a former magazine editor and content marketer who has taught ethics at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University. Recently named Professor of Practice in Engagement and Analytics at Cronkite, Pucci leads analytics efforts for Cronkitenews.azpbs.org.

Agenda
  • How to determine the metrics that matter most for your organization
  • How to determine the metrics that matter most for your organization
  • How to measure and distill analytics
  • What free and low-cost tools and tactics you can use to bolster your content and social media strategies
  • How to make a case for using analytics meaningfully in your newsroom & ethical arguments to support analytics
Categories:
ARTS & CULTURE BUSINESS & FINANCE EDUCATION & LEARNING SCIENCE & TECH
Who can view: Everyone
Webinar Price: $19.00
Webinar ID: 0330632d10bb
Featured Presenters
Webinar hosting presenter James Buck
James Buck manages DigitalEd, a series of live online trainings offered by MediaShift, the premier destination for insight and analysis at the intersection of media and technology.
Hosted By
DigitalEd @ MediaShift webinar platform hosts Beyond Pageviews: Optimizing Analytics
278 reviews
DigitalEd is a series of live online trainings offered by MediaShift, the premier destination for insight and analysis at the intersection of media and technology.