As a result of our current health crisis, consumers are significantly interacting with established online communities and seeking more authentic connection and engagement with like-minded individuals. In this session, Will Cady, Head of Brand Strategy at Reddit, will unpack the rise of online communities, the opportunity it presents for brands of all sizes, and explore the creative and strategies that are leading the way.

After this session, you’ll be able to:

- Recognize how engagement and sharing on social platforms are drastically changing for brands and users
- Identify where brands can fit into the conversation, and their role in an online community
- Understand why, when it comes to online communities, it’s all about trust