Propelling one’s content strategy using humor can often lead to a mountain of frustration and difficulty in connecting, especially when the world seems unwilling and not ready to laugh. Each individual brand needs to work on finding their own path of laugh discovery in order to properly connect with new and existing audiences.

After this session, you’ll be able to:
• Establish a clear technique on how to approach funny content during and after COVID-19
• Understand how to approach your own brand or products’ identity to properly assess the direction of your content
• Address the positive and negatives of your content to make it funnier and resonate more