Google has been saying they want better content for years, and every core update (including the May 2020 update) shows that brands have to take their content to the next level of quality in order to rank. Learn what you should be focusing on and how to utilize specific tools to gain the data and insights you need to create amazing content that ranks and sells.

After this session, you’ll be able to:
- Understand Google's push for better content and what brands have to do to keep up
- Identify which tools and data to use to create content your audience is looking for & how to retain the distracted leader
- Implement content ideation research strategies