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Thursday, Jul 16, 9:00 AM EDT · 45 minutes

Post-Pandemic Trends: Consumerism's Role in Recovery and The Lipstick Effect

July 16, 2020 at 09:00:00 AM · Eastern Time (US & Canada)
About This Webinar

The ‘lipstick effect’ describes how consumers spend money on small indulgences even during times of personal challenge and economic downturn. While these indulgences may be small, the spending signals that consumerism and capitalism are cultural elements of the American psyche. In this session, Tinuiti's head of media, Obele Brown-West, will explore what previous recessions and times of trauma in America can tell us about consumer trends in the wake of the coronavirus pandemic. This session will discuss the realistic potential of a post-COVID world, reviewing what innovation has come from past crisis and how consumerism is part of human recovery.

After this session, you’ll be able to:
- Understand consumer behavior in times of crisis
- Gain clarity on potential marketing areas of focus to prepare for post-pandemic strategy

Who can view: Everyone
Webinar Price: Free
Featured Presenters
Webinar hosting presenter
EVP, Head of Media, Tinuiti
As the Executive Vice President of Media for Tinuiti, Obele oversees the agency’s media team to crystallize the connection between service lines and propel client growth. A 2019 recipient of the Holmes Report Innovator 25 Award, a 2016 recipient of PR Week's 40 Under 40 and 2015 recipient of PR Week's Innovation 50 Award, Obele has led national and global marketing initiatives with Fortune 100 and Fortune 500 companies for brands like United Airlines, TracFone Wireless Brands, Cars.com and Mattel Brands. Additionally, Obele was also responsible for the 2007 launch of the website for The Week Magazine – orchestrating the strategy that led to the site reaching 1.2 million unique visitors within the first year of launch.