Move over Millennials, there’s a new kid in town. Today, Generation Z (ages 13-24) outpaces Millennials by 3 million and makes up 2 in every 5 shoppers in the U.S. These digital natives are entirely new consumers—ones you need a fresh strategy to reach. Packed with stories and videos direct from teenagers, this session will teach you the new rules to engage and connect with Gen Z.

After this session you’ll be able to:

- Understand where Gen Z goes to consume different types of content
- Describe what draws them in and keeps them coming back
- Implement techniques to shift your marketing strategy for this new consumer