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Thursday, Jul 16, 9:00 AM EDT · 45 minutes

Humanizing your Brand on Social Media: Leading with Your Executives, Sales Teams and Employees

July 16, 2020 at 09:00:00 AM · Eastern Time (US & Canada)
About This Webinar

People have always trusted people more than brands, and the aggregate reach of a company’s employees is generally 10X that of their branded social media channels. This “dynamic” time is a golden opportunity to help your employees, executives, and sales staff develop their online authority. These various forms of employee advocacy are one of the most cost effective ways to connect with your customers, generate leads, and build your brand.

After this session, you'll be able:
- Understand the practical business case for employee advocacy
- Use a roadmap for launching a ""people focused” social media program
- Enact social content strategy best practices for executives, employees, and social selling
- Identify relevant software tools and how they work
- Come up with ideas for steps you can take today to get started

Who can view: Everyone
Webinar Price: Free
Featured Presenters
Webinar hosting presenter
Lumberjack Social, President
Casey helps companies better engage with customers and prospects online. This includes enterprise social media strategy, governance, and employee advocacy. Prior to founding Lumberjack Social, Casey spent ten years as a in-house, corporate social media leader. During that time he spanned the entire gamut of digital and social media responsibilities from training and channel management, to creating employee advocacy and social selling programs, and global strategy. Casey began his professional life as an attorney, even then helping clients to more effectively tell their stories.