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How to Monitor, Analyze and Utilize Search and Content Trends

About This Webinar

Trends are changing every day at a speed we haven’t experienced before, especially with everything happening around us. According to Google, 15% of current searches are new, having never been searched before. These trends don't just impact what users search for, but their shopping behaviors as well. Find out how to discover and monitor these emerging trends from multiple sources, and how to utilize them in your content and commerce plans.

After this session, you'll be able:
- Utilize new tactics to identify and monitor current consumer search and shopping trends
- Develop tools and skills to track trends across different sources
- Apply insights from search trends to inform your content and commerce strategy

Who can view: Everyone
Webinar Price: Free
Featured Presenters
Webinar hosting presenter
Vice President of Audience Development Strategy, Condé Nast
John Shehata is Vice President of Audience Development Strategy at Condé Nast overseeing SEO, Social Media Strategy, Email Strategy & Operations for 20 premium brands (Wired, Epicurious, Glamour, Vanity Fair, Vogue, The New Yorker, GQ, etc.). John has 18+ years of experience in the digital marketing space working with top national brands and fortune 500 companies. Previously, John was the Executive Director of Search, Social Media at Disney ABC TV Group and has lead SEO and social strategies for ABC News, ABC TV, The Oscars, and Disney Channels. He worked closely with all TV shows including Good Morning America, Nightline, 20/20, World News, and more.
Attended (388)
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