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How to Become a Pop-Marketer: Wield Attention Like a Lightsaber, Using the Power of Popular Culture
About This Webinar
In an economy of attention, being boring is expensive. Pop-Marketing™ sits at the crossroads of popular culture and brand marketing. Take home lessons from pop culture to supercharge your social media & branded content.
After this session, you’ll be able to:
- Learn how to define your ""editorial authority"", giving your brand's social content laser focus
- Supercharge your social media by implementing key principles from popular culture
- Apply Pop-Marketing secrets from Red Bull & Adidas that will change your game
Who can view: Everyone
Webinar Price: Free
Featured Presenters
Pop Marketer, Founder
Joe Cox lives at the crossroads of brand marketing and popular culture, where he teaches brands the power of Pop-Marketing™, making ideas and content more potent in a new golden age of creativity. Joe's branding foundation comes from his days at Red Bull and Coca-Cola and building communication strategies for brands like Hershey, SodaStream, Anheuser-Busch, Wingstop and Square-Enix.
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