Jerri Helms serves as the Senior Director of Digital Marketing Initiatives for HarperCollins Christian Publishing Group. In this role, Jerri is responsible for leading and serving as a digital marketing subject matter specialist. She works with many internal and external teams, as well as other HarperCollins and News Corp entities; to develop training or coordinate plans to meet company-wide digital marketing requirements. In her role she manages web initiatives and works with marketing teams on SEO/SEM initiatives, interactive marketing and amazon strategies as well as digital product development, email marketing, social media and the integration of those into overall marketing strategies & plans. In her free time Jerri serves as a mentor through the ACP program as well as through local Digital Marketing groups. She lives in Chicago and has a daughter studying to be an autism specialist at the University of Kansas and a son playing baseball and studying accounting at Augustana College.