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Don't (Blindly) Follow the Data: How to Focus on Your Mission for Long-Term Success
About This Webinar
This session uses a case study from Merriam-Webster to illustrate how a clear focus on mission can create a stronger brand and sidestep the pitfalls of chasing every data point and trend.
After this session, you’ll be able to:
- Identify a specific, relevant, non-generic mission and persona for your brand
- Decide where your mission overrides the data
- Combine mission and data in unique ways for memorable impact
Who can view: Everyone
Webinar Price: Free
Featured Presenters
CDO, Merriam-Webster
Lisa Schneider is Chief Digital Officer at Merriam-Webster, where she leads digital strategy and execution. She has redefined the dictionary for the digital age, changing people’s perception of the brand from a “dusty book on the shelf” to a timely, relevant resource and commentary users turn to every day. Under Lisa’s leadership, Merriam-Webster has grown its audience, extended to new platforms, and won numerous awards.
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