When it comes to connecting with your customers directly, email is still king – yet marketers only have a few seconds to capture a customer’s attention. This presentation is for digital and email marketers, designers, and anybody interested in actionable insights on crafting visually compelling emails that drive results.
After this session, you’ll be able to:
• Structure your email best practices on a hierarchy of information and other design considerations
• Design with all email clients in mind (Gmail, Microsoft Outlook, etc.)
• Weigh the benefits and challenges of key email design and development tools