Twitter is where people go to see what’s happening, from sports and politics to gaming and entertainment. In fact, it’s now commonplace to refer to specific communities and events as “______ Twitter”, as in “NBA Twitter” or “Award Show Twitter”. Surprisingly, “Brand Twitter” has recently emerged as a mainstream conversation thanks to a growing cohort of savvy brands - brands that are gaining (and keeping) attention for taking an ultra-humanlike approach to their marketing. In this session, you'll learn to leverage this trend and become worth following.

After this session, you’ll be able to:

- Apply conversational tactics to leverage the popular trend of ""Brand Twitter""
- Learn best practices of how the best brands pull off this great feat of human connection online
- Craft content that is worth sharing by using a few simple principles