All-Weather Marketing: Principles for B2B Marketing Growth
According to world renowned experts Les Binet and Peter Field, marketers need to follow key principles to maximize the effectiveness of their B2B advertising campaigns. And in a changed marketing environment, these guidelines are more impactful than ever before. Join Ty Heath for an overview of the research developed by LinkedIn’s B2B Institute in partnership with Les Binet, Peter Field, and the Institute of Practitioners in Advertising (IPA), and discover actionable principles you can apply to maintain a valuable presence for prospects and customers today.
After this session, you’ll be able to:
- Invest in your share of voice
- Balance brand and activation marketing
- Use marketing strategies that lead to the most growth
With an MBA in Marketing and Management from Emory University’s Goizueta Business School and an International Economics degree from Georgetown University, Ty also was a contributing author in recently published book “The Professional Black Woman” and full author of “Marketer’s of Tomorrow: A Step by Step Toolkit for Inbound Marketing”. Ty was a two time Olympic Trials qualifier in track and field for the 800 meters in 2004 and 2008 and loves reading science fiction, having brunch and writing.
