This session will cover 7 ½ mistakes made over and over again by junior and seasoned email marketers alike, significantly limiting their success metrics. Using teachable lessons drawn from poorly executed email campaigns, you’ll be able to avoid going down challenging paths and better set yourself up for success and winning results. There are many moving parts to a successful email program and this session will dive into the most important aspects that you can improve. This session is for digital marketers who use email marketing as a customer acquisition and retention tool.

After this session, you’ll be able to:

- Use data to drive subscriber engagement and thus more revenue
- Ensure you’re maximizing your current email platform and avoid the search for a new program
- Understand how little changes can impact your email results