Webinar: Get Ready for 2023! Your Digital Marketing Trends for the Year Ahead. by Digital Marketing Institute

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About This Webinar

In this webinar, we are bringing you not one, but FOUR experts who will be sharing their trends to follow for 2023.

Join us as we unpack everything from AI content tools; video trends on social platforms; generative AI; the emergence of "superapps" and all things Google Ads.

You'll get the opportunity to ask these experts your burning questions ensuring that you are primed for success looking into the year ahead.

What you can expect:

Matthew Santos (Vice President of Products & Strategy at Neil Patel Accel), will be talking to us about how AI content tools can jump start your creative juices and elevate SEO. Matt will be discussing how you can get an AI assist for topic ideation and eliminating your writer’s block, ensuring that, BOOM, you'll be off to the races in 2023.

Alison Battisby (Social Media Consultant and Founder of Avocado Social) will be discussing video trends across TikTok, Instagram, LinkedIn and YouTube. This will include how to create algorithm-winning content; spot trends; how to utilise creators to your advantage; and how to create engaging communities via valuable in-depth video content. What more could you want, well let's turn to ......

Cathal Melinn (Data Analyst, Digital Strategist and Founder of Digital Basics) will be walking us through what you need to know about Google Ads. This includes how automated bid strategies can work for you with Google Ads and audience signals; the challenges of campaign simplification and limited data in Google Ads; new ad formats and options to expect in 2023, and migrating reporting standards to GA4 early in 2023. Not had a enough, well step in....

Clark Boyd (Author, Digital Marketing and Digital Transformation Consultant & Speaker) will be talking about generative AI and superapps. Clark will be discussing the implications of generative AI for marketing strategies, and walking us through the emergence of superapps which have sprung up partly as the result Googles plans for third-party cookie depreciation.

Presenters

Digital Marketing Institute

Matthew Santos

VP of Products & Strategy at Neil Patel Accel

Matthew Santos is the Vice President of Products & Strategy at Neil Patel Accel. He initially built the four major product offerings they provide to customers, and continues to oversee three of those: SEO, CRO, and Email Marketing. He has been in the industry for almost 10 years, primarily focused on Earned Media digital tactics.

Alison Battisby

Social Media Consultant and Founder of Avocado Social

Alison is a Social Media Consultant with Avocado Social, she is a Facebook and Instagram accredited social media expert and founded Avocado Social in 2014 having worked in the social media industry since 2008. Alison has worked with a wide range of brands including Estee Lauder, Tesco, and Pringles. Alison has traveled the world training companies including the BBC, Etsy, Canon, and Cambridge University Press. She offers social media strategy, training, and consultancy at Avocado Social across platforms including Facebook, Instagram, YouTube, LinkedIn and TikTok.

Cathal Melinn

DMI Expert

Cathal Melinn is a well-known Digital Marketing Director, commercial analyst & eCommerce specialist with over 15 years’ experience.

Cathal is a respected international conference speaker, course lecturer and digital trainer. He specialises in driving complete understanding from students across a number of digital marketing disciplines including: paid and organic search (PPC & SEO), analytics, strategy and planning, social media, reporting and optimisition. Cathal works with digital professionals in over 80 countries and teaches at all levels of experience from beginner to advanced.

Alongside his training and course work, Cathal runs his own digital marketing agency and is considered an analytics and revenue generating guru - at enterprise level. He has extensive local & international experience working with top B2B & B2C brands across multiple industries.

Clark Boyd

Digital Strategy Consultant, Author, Trainer and DMI's Digital Marketing Expert

Over the last 12 years, he has devised and implemented international marketing strategies for brands including American Express, Adidas, and General Motors.

Today, Clark works with business schools at the University of Cambridge, Imperial College London, and Columbia University to design and deliver their executive-education courses on data analytics and digital marketing.

Clark is a certified Google trainer and runs Google workshops across Europe and the Middle East. This year, he has delivered keynote speeches at leadership events in Latin America, Europe, and the US. You can find him on Twitter, LinkedIn, and Slideshare. He writes regularly on Medium and you can subscribe to his email newsletter, hi,tech.

Will Francis

Marketing Educator and Author

Will Francis is a recognised authority in digital marketing who’s worked with some of the world’s most loved brands.
As well as being the host of the DMI podcast, Ahead of the Game, Will shares his experience and expertise in the media, at conferences and in the courses he runs for the top marketing institutions globally.
Head to his website for tips, help and advice on becoming a better marketer.

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