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Friday, Oct 16, 5:30 PM EDT · 1 hour

Building Brands Book Launch: Grace Ong Yan

October 16, 2020 at 05:30:00 PM · Eastern Time (US & Canada)
About This Webinar

Join Grace Ong Yan for the book launch of Building Brands: Corporations and Modern Architecture, published by Lund Humphries and released on October 30, 2020. Grace is an architectural historian whose scholarship explores alternate theories of modernism, intersections of media and the built environment, and interdiscplinary collaborations. She serves as Assistant Professor of Interior Design at Thomas Jefferson University in East Falls. In addition to Building Brands, she is the co-editor of Architect: The Pritzker Prize Laureates in their own Words, 1st and 2nd editions, published by Blackdog and Levanthal. As an architect and interior designer, Grace practiced at Renzo Piano Building Workshop, Pei Cobb Freed and Partners, and Gensler's 585 Branding Studio. She holds a Ph.D. from the University of Pennsylvania, M.Arch. from Yale University, and B.Arch. from the University of Texas at Austin.

She will discuss her new book, Building Brands, which examines how clients, architects, and designers together crafted buildings to reflect the company’s brand, carefully considering consumers’ perception and their emotions towards the architecture and the messages they communicated. She will reveal new insights of two great modern Philadelphia buildings, PSFS and Röhm and Haas, as architectural brands.



Who can view: Everyone
Webinar Price: Free
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