My mission is to help people and brands harness the power of social media by creating meaningful conversations with the people that matter most to their business.

I achieve these goals by creating intelligence platforms which attract some of the brightest minds in social media. With their help, our business seeks to answer the business-critical issues which marketers’ and communications professionals experience on Social.

Our business also helps senior executives harness the true power of their personal brands to help them engage with their employees and their customers.

I use LinkedIn to share my insights into the evolving landscape of B2B social media communications, with my content focusing on the realities of running a business and how social media is transforming the way businesses engage with each other.

I am also focused on taking the lessons of physical fitness and translating them to the business world.

The landscape of B2B sales has evolved and many people are struggling to catch-up.

The days of relying on telemarketing and email marketing alone to deliver new business are behind us. The vast majority of us are seeing diminishing returns on these channels.

Social Selling, that is the use of social media to identify, connect and communicate with prospects has changed the way our customers win new business and combining this exciting new channel with traditional channels has resulted in significantly more business for our customers.

I and James Saward-Anderson co-founded Social Tree Global in 2016 to help companies create and deliver B2B social selling campaigns. It has always been my dream to own my own business and feel blessed to be living this dream.

We have developed a social selling framework that has worked time and again in a wide variety of industries.