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The Marketing Playbook
About This Webinar
80% of marketers report their lead generation efforts are only slightly or somewhat effective.
Even more so, most early stage companies believe that marketing needs to be an important driver of demand and revenue, but are uncertain they have the right Marketing plan in place.
The Demand Gen Bootcamp is designed for entrepreneurial leaders who are eager to build actionable marketing demand generation programs that actually work!
Agenda
- Building a Demand Generation Model
- Creating Belief
- Conversion Rate Optimization
- Search Engine Optimization
- Engaging Your Audience
Categories:
BUSINESS & FINANCE
CAREER
EDUCATION & LEARNING
PROFESSIONAL DEVELOPMENT
Who can view: People who attended the webinar only
Webinar Price: Free
Webinar ID: 88ba0fafd1e6
Featured Presenters
Head of Digital Marketing
Brian has worked as the founder of startups and strategic marketing leader for 20+ years. As a lover of startups, his experiences include digital, marketing, UX design, technology, SEO, CRO, development, and project management in profit and nonprofit sectors.
Brian has helped numerous startups on five continents as well as overseen global marketing teams optimizing digital channels with millions of monthly visitors.
Brian has helped numerous startups on five continents as well as overseen global marketing teams optimizing digital channels with millions of monthly visitors.
Head of Marketing
Robert is currently heading up marketing at an early-stage SaaS company. Prior to this, he helped grow a number of businesses, acting as the Senior Director of Marketing for LexisNexis BLSS enterprise products, and the Director of Marketing at Relias Learning, as it grew from $50M to $80M+ and was sold for $500M+.
Once upon a time, he co-founded and led a computer vision start-up on Sand Hill Road with a couple of PhD’s from Stanford, raised some money, and two years later was selling the office supplies on eBay. (In other words, he appreciates the challenges of starting a company!)
Once upon a time, he co-founded and led a computer vision start-up on Sand Hill Road with a couple of PhD’s from Stanford, raised some money, and two years later was selling the office supplies on eBay. (In other words, he appreciates the challenges of starting a company!)
Hosted By
The Demand Generation Bootcamps are designed for entrepreneurial leaders who are eager to build actionable demand generation programs that actually work.
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