It's a rapidly changing world, and more than ever, people rely on local news to keep them informed about the issues closest to home. While the New York area continues to deal with the impact of the pandemic on work, schools, loved ones and neighborhoods, as well as increasing unrest over racial inequality, record numbers of engaged viewers are tuning in to local news to find out how events will impact them personally, and how to best prepare for the future.
This digital discussion is two-fold. First, media insiders will get the perspective from the General Manager of News 12, Jacques Natz, as well as News 12 anchor Asha McKenzie, who will provide exclusive insight on how a local news network keeps calm and carries on during tumultuous times. Secondly, we will hear from the agency side; Silvie Gambaryan, Associate Director for Hyundai, Canvas Worldwide will discuss how the events in 2020 impacted a prominent advertiser's strategy, spend, and messaging and how advertisers are now returning to the market.