As upfront plans are being made, we will focus on holding companies and decision-makers accountable. We will discuss how to make the changes necessary to ensure economic equality for Black-Owned Media companies and set benchmarks to measure the evolution.
Presented By The GRIO
In a transformative year when social upheaval and the need for African American inclusion and economic equality in our multibillion-dollar advertising industry has become clear, the next step needed is to put accountability in place. Business is about numbers and setting goals, and the time for action and fairness must be now. Advertising is the most powerful cultural influencer available, and as an industry, the planning process needs to continually evolve to include Black Owned Media.
That’s why THE WEATHER CHANNEL, ALLEN MEDIA GROUP, LLC’s Byron Allen and TheGrio’s Natasha Alford are presenting a conversation with other CEOs on how to stop the systemic racism that continues in the advertising world. This important webinar will provide first-hand insights and guidance on how we can collectively effect change in our business.
“Because of the Black Lives Matter movement, for the very first time in our business, there is real accountability. Many CMOs and ad executives are not going to survive it,” says Byron Allen, Founder, Chairman & CEO, ALLEN MEDIA GROUP, LLC. “Our industry must have true economic inclusion, and this can start only when agency planners and the global brands they represent mandate a 2% media allocation for Black Owned Media companies across all annual planning.”
Join us for a provocative conversation on Tuesday, February 23rd at 1pm ET.