BLACK OWNED MEDIA MATTERS: The Ways You Can Include Us And Build Long Term Partnerships
The events of spring 2020 – including a virus that has disproportionately affected minorities – have translated to a call for change throughout America, and this includes the media industry.
That’s why Cynopsis, together with Entertainment Studios’ Byron Allen and TheGrio’s Natasha Alford, are presenting a conversation on how to create a better marketplace for all players in the media space, in order to grow a larger, healthier business community.
We must achieve true inclusion, and that will start when advertisers and agency reps are beginning next-year campaigns and budget allocations.
“Black owned media is not supported by many companies and that is the very definition of systemic racism. Let’s use this opportunity to work together and achieve a positive change,” says Byron Allen, Chairman & CEO, ALLEN MEDIA GROUP.
Brand marketers can score bigger wins by looking more deeply at what percent of their media investment goes to diversity-owned businesses; agencies can support these efforts by including these media properties in their consideration set.
We will focus on the benefits clients and agencies will see when they apportion part of their media spend on reaching the Black audience and diverse society that reflects their product’s customer base.