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Improving Return on Social - New Strategies for Healthcare

About This Webinar

More than 40% of people say that social media affects their choice of a specific doctor, hospital or medical facility. How can healthcare empower patients and build trusted relationships in an increasingly crowded online environment?

Hear leading experts discuss how to get your best 'return on social'. Learn new techniques and see how health systems are using the power of social to build long-lasting communities that attract new patients, engage existing patients and provide valuable population health insights.

Use the Twitter hashtag #returnonsocial to send in your questions during the live webinar!

Speakers: Industry Lead, Healthcare - Hootsuite: Jason Slusarchuk
CEO - Curatio: Lynda Brown-Ganzert
President - Ed Bennett Consulting: Ed Bennet

Categories:
BUSINESS & FINANCE COACHING EDUCATION & LEARNING HOBBIES & INTERESTS PROFESSIONAL DEVELOPMENT SCIENCE & TECH OTHER
Who can view:
Webinar Price: Free
Webinar ID: db1837615d69
Featured Presenters
Webinar hosting presenter
Industry Lead, Healthcare - Hootsuite
Jason Slusarchuk is the Industry ​Lead for Health Care at Hootsuite. He has helped North America’s largest health systems advance and advocate their ​brands, using social media to improve patient care, health outcomes, and operations.

Jason ​also ​moderates the Advancing Health Care with Social Media blog on LinkedIn, a forum dedicated to sharing practical examples of how social media has impacted the Health Care industry.
Webinar hosting presenter
CEO - Curatio
Lynda Brown-Ganzert is the Founder and the Chief Executive Officer (CEO) of Curatio, a mobile health company. Ms. Brown-Ganzert is also the CEO and Co-Founder of zuluMe, a start-up company leveraging the new frontier of mobile social networks. Previously, she was the Vice President of Karyo-Edelman, a public relations firm; and President of New Media BC. In the community, Ms. Brown-Ganzert is a Director at the Vancouver International Film Festival. Previously, she served as a Director on the Great Northern Way Campus, the National President of Wired Woman Society, the Founding President of Canadian Interactive Alliance, and a Chair of Trade Team Canada, Cultural Goods and Services New Media. Ms. Brown-Ganzert holds her Bachelor of Applied Science and her Master of Education from Simon Fraser University.
Webinar hosting presenter
President - Ed Bennett Consulting
Ed Bennett was an early adopter of new digital tools for patient acquisition and patient experience. During his 17 years at the University of Maryland Medical System, Ed has led the hospital industry with many Web "firsts," but his most important and enduring contribution is clearly understanding what patients and caregivers want from a hospital Web site. Ed also founded the Hospital Social Network List - a resource that tracks the social media activities of U.S. hospitals. An active member of the Health Care Social Media community, Ed was on the first external advisory board of the Mayo Clinic Center for Social Media. He was also inducted into the 2012 Internet Healthcare Hall of Fame

Now a consultant, Ed works with hospitals and related organizations on digital strategy and program development. His current focus is on physician transparency and hospital sponsored patient support groups.
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Curatio  webinar platform hosts Improving Return on Social - New Strategies for Healthcare
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