Intro to Digital Marketing w/ Reva Minkoff and DigitalGroundUp
What is digital marketing? What does "cost per click" mean? How does an "auction" work? What is the difference between search and display campaigns? In this session, we'll cover some digital marketing basics. Gain a better understanding of the digital marketing ecosystem and concepts. Plus, for every topic, we'll discuss how you can apply it to your campaigns today to see results tomorrow. Whether you're running digital marketing now or plan to in the future, this is a great primer.
DigitalGroundUp is an interactive technology platform that helps users learn digital marketing from the ground up through its interactive software. By focusing on teaching basic concepts and simple best practices in the PPC, Facebook and Display Ad spaces, DigitalGroundUp enables companies to improve their marketing efficiency, lowering their CPAs significantly while saving the cost of having to hire a specialist, agency, or consultant.