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Intro to Digital Marketing with DigitalGroundUp

About This Webinar

Intro to Digital Marketing w/ Reva Minkoff and DigitalGroundUp

What is digital marketing? What does "cost per click" mean? How does an "auction" work? What is the difference between search and display campaigns? In this session, we'll cover some digital marketing basics. Gain a better understanding of the digital marketing ecosystem and concepts. Plus, for every topic, we'll discuss how you can apply it to your campaigns today to see results tomorrow. Whether you're running digital marketing now or plan to in the future, this is a great primer.

DigitalGroundUp is an interactive technology platform that helps users learn digital marketing from the ground up through its interactive software. By focusing on teaching basic concepts and simple best practices in the PPC, Facebook and Display Ad spaces, DigitalGroundUp enables companies to improve their marketing efficiency, lowering their CPAs significantly while saving the cost of having to hire a specialist, agency, or consultant.

  • Digital marketing
Who can view: Everyone
Webinar Price: Free
Webinar ID: 8a08f4e84824
Featured Presenters
Webinar hosting presenter ZS Mei
Founder and CEO
I am the Founder and CEO of BigMarker. With the help of my amazing development team, we built BigMarker from scratch. For the webpage you are on, we used Ruby on Rails. For our conference room, we used WebRTC and HTML5.

I am excited to share with you all that I have learned while building BigMarker.
Webinar hosting presenter Reva Minkoff
DigitalGroundUp founder Reva Minkoff has extensive experience in digital marketing, dating back to her time as a student at Harvard. While working with startups at Lightbank, Reva realized that companies were continually making the same mistakes over and over again. After the 1001st time seeing the same common errors losing companies money, DigitalGroundUp was born.
Hosted By
Chicago Tech Showcase (CTS) webinar platform hosts Intro to Digital Marketing with DigitalGroundUp
Chicago Tech Showcase is a webinar series where Chicago based tech companies present their latest and greatest ideas and products.
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