Successful email marketing is more than just design and content. It’s also about understanding the data captured with every campaign. If you know how to interpret this information, you can use it to your advantage and help your emails improve their reach and performance.
By measuring the 7 key metrics covered in this webinar, you will be able to build a picture of what your subscribers like (and don’t like) and how to create engaging emails that cut through the busyness of people’s inboxes.
This webinar will help you to understand:
• The importance of email marketing metrics
• The 7 email marketing metrics you should be measuring
• How to leverage email marketing metrics for success