"How evaluate your budget for China ? "

Antoine Peigner - Founder and CEO at Snowmen

Assess the sales potential of your brand, and evaluate the required investments on digital channels, to succeed on the Chinese market.

Analysing Chinese platforms data is very useful to set sales target and evaluate the corresponding necessary budgets. We will explain how benchmarking competition and analysing your customer target’s behaviour is key to defining a solid digital strategy for the Chinese market.