About
In this 15 minute webinar, you will understand the practical mechanics of how we rolled out a successful social selling programme for a 1000+ employee size company using Linkedin. This particularly campaign looks at how we transformed Meltwater's LinkedIn through account-based marketing differing from the traditional inbound approach.

This has not only has engaged Meltwater employees with some of the most senior reps in the country, but has revolutionised Meltwaters voice and created a successful 'noise' about their product on the platform.

About Social Tree Global:

At Social Tree Global we help professionals and brands dominate on social media. Our solutions are designed to give our clients the edge in demand generation, intelligence and awareness on social. We apply rigorous ABM practices to our work and offer client peace of mind that there social is being utilised to its full potential.

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Presenters
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James Saward-Anderson
Chief Marketing Officer & Co - Founder
My mission is to help people and brands harness the power of social media by creating meaningful conversations with the people that matter most to their business.

I achieve these goals by creating intelligence platforms which attract some of the brightest minds in social media. With their help, our business seeks to answer the business-critical issues which marketers’ and communications professionals experience on Social.

Our business also helps senior executives harness the true power of their personal brands to help them engage with their employees and their customers.

I use LinkedIn to share my insights into the evolving landscape of B2B social media communications, with my content focusing on the realities of running a business and how social media is transforming the way businesses engage with each other.

I am also focused on taking the lessons of physical fitness and translating them to the business world.
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Sean Hodges
Account Director
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