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One Digital Key to Rule Them All

About This Webinar

The Email Address is Your Key to Achieving More in Healthcare Marketing.

Email marketing is a tried and true tactic. When physician email addresses are authenticated and validated, marketers are assured they can reach and engage their exact target audiences.

Those same email addresses can also be used as the digital key across other marketing channels and efforts, helping healthcare marketers reach more of their strategic marketing goals.

All healthcare marketers experience the challenges in reaching and engaging physicians, nurses and other healthcare practitioners; this audience is often difficult to attract and engage.

But better – and more precise – engagement IS possible when physician email addresses are at the center of marketing efforts. In this webinar, we’ll show you how. Sign up today.

Agenda
  • The value good email addresses bring to marketing overall
  • Social media marketing, and the benefits of using exact audience targeting
  • Programmatic advertising with deterministic - not probabilistic - data and what it can do for healthcare brands
  • Triggered engagement programs when the email address is at the center of identification
Who can view: Everyone
Webinar Price: Free
Featured Presenters
Webinar hosting presenter
Chief Privacy Oficer
David Reim, Chief Privacy Officer at DMD, has been a leader in the digital marketing of healthcare products since he led the team that launched the first branded pharmaceutical website in 1995. David oversees the commercialization of all DMD products, from the industry’s No. 1 physician email database to the Audience Identity Manager (AIM) platform, named by PM360 magazine as one of the leading innovations of 2017.
Hosted By
DMD, an IQVIA business webinar platform hosts One Digital Key to Rule Them All
DMD, an IQVIA Business, offers the only authenticated database available that can reach, report, and respond to the dynamic digital behavior of fully opted-in physicians and NP/PA prescribers. Through this database, pharmaceutical marketers, hospitals and health systems, medical societies, publishers, medical marketing agencies, and others have digital access to more than 90% of physicians with email addresses and real-time web activity data that unlocks precision targeting and engagement capabilities across the most influential healthcare audiences.
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